ZURICH POP CON & Game Show 2026 has ended with a new visitor record and a total of 48,500 attendees. For two days, Messe Zürich was entirely dedicated to gaming and pop culture. Especially the gaming premieres, the new podcast studio, and the appearances of international guests like Julien Bam, Naomi Jon, Vincent Regan, and Mecia Simson generated excitement. The organisers are drawing an extremely positive conclusion.
On the weekend of September 26 and 27, 2026, Messe Zürich became the meeting point for gaming, cosplay, and pop culture communities. In all seven halls, visitors could expect games, art, cosplay, film and anime worlds, Asian pop culture, and digital entertainment across more than 30,000 square meters. The high number of visitors and the consistently positive atmosphere characterised the festival weekend.
Saturday sets a new visitor record
ZURICH POP CON & Game Show built on last year's success this year. After the first day of the festival was almost sold out last year, this year saw a completely sold-out Saturday, setting a new visitor record. A total of 48,500 visitors made their way to Zurich over the two festival days. The audience took advantage of the numerous opportunities to play, discover, and participate, creating a lively atmosphere in the seven exhibition halls.
For the organisers, it's not just the number of visitors that matters: "We would like to sincerely thank all the visitors, artists, exhibitors, creators, volunteers, and all other participants who contribute to the unique atmosphere at ZURICH POP CON & Game Show with their dedication." They all make the festival what it is: a meeting place for the community where one can arrive and be as they wish - and celebrate their favourite fandoms together. The enthusiasm we experienced this weekend shows how much joy is created when so many different people share their passions with each other.
Gaming as one of the festival’s highlights
Among the highlights were the numerous gaming premieres and playtest opportunities. Especially the Nintendo premiere and "The Witcher 3: Wild Hunt – Remastered" were met with great enthusiasm by the audience.
You could meet the actress Mecia Simson in person, who played the role of the elf Francesca Findabair in the Netflix series based on the video game. Among the guests were also Tom McKay and Luke Dale, who portrayed the protagonists Henry of Skalitz and Lord Hans Capon in the popular game Kingdom Come: Deliverance 1 and 2.
The gaming experience was complemented by tournaments, esports, and retro gaming. The Swiss game development scene was also represented. In collaboration with the Swiss Game Developers Association, Swiss studios presented their current projects and facilitated direct exchanges with developers. This gave visitors insights into the diversity and creativity of the local gaming industry.
Premiere of the podcast studio was a great success
For the first time, the ZURICH POP CON & Game Show provided a platform for the Swiss podcast scene. The new podcast studio proved to be a complete success. Various Swiss formats recorded their shows live in front of an audience and brought their hosts and communities together directly at the festival.
The program ranged from comedy and entertainment to society and finance, as well as fan culture and pop culture. This expanded the festival's offerings to include a format that connects digital communities with a live experience on-site.
The personal exchange with star guests and artists was the focus
International guests from film, series, games, anime, and social media ensured full stages and personal encounters. The headliners from the creator scene, Julien Bam and Anni The Duck, attracted a large number of visitors during their meet & greets. Julien Bam's stage appearance had to be moved to the main stage due to the numerous fans.
There, he shared the stage with actresses like Georgina Leonidas from Harry Potter and Vincent Regan from One Piece, as well as voice actors Scarlet Lubowski, Santiago Ziesmer, and René Dawn-Claude. Other creators like Naomi Jon, Raafey, Rosemo-ndy, and Elquaria also brought their communities to Zurich.
But even outside the gaming halls, there was a lot going on: Around 200 artists presented their works in the Artist Alley, while urban and tattoo artists created live in front of an audience. In the Cosplay Village, Swiss and international cosplay stars met fans, complemented by workshops, talks, and the daily cosplay contests on the main stage.
Other crowd pullers included the Japan & Asian Hall with K-Pop, Martial Arts, Origami, and Calligraphy, the Mediaeval Market, the Star Wars Fan Zone, as well as the numerous merchandise, board game, and trading card offerings.
Next festival edition in October 2027
After the successful edition in 2026, the next date is already set: The ZURICH POP CON & Game Show will return to Messe Zürich on October 2 and 3, 2027, for its tenth anniversary.
Before that, however, FANTASY BASEL – The Swiss Comic Con, organised by the same team, will take place from May 15 to 17 over Pentecost at the Messe Basel. Around 100,000 visitors are expected once again.